How did Korean Brands attract customers across the world . Are they better than Customized Skin care Brands?

INTRODUCTION :

 Korean's have the best skin compared to other countries. The secret lies in their traditional beauty methods which they follow from their ancestors. Korean's give more importance to their skin health, because they have been taught how to take care of their skin like exfoliating, applying serum and sunscreen since their childhood. They also use various natural ingredients like using fermented rice water to rinse face, this method is at the top of their traditional secrets , and they also use expired milk or leftover milk to cleanse their faces. And we would have also noticed how Korean's look young compared to their age.

   

                                                                                   

UTILIZING CUSTOMERS DEMAND TO THE FULLEST:

Everybody were obsessed with Korean's skin. Keeping this in mind , Korean skin care brands launched their products all over the world. They also did advertising, in that they claimed that secret Korean traditional skin care ingredients were induced in their products and by using this customers would have clear and healthy skin like Koreans.

People were impressed with this and became consumers of Koreans skin care products. Sales increased and Korean brands made their huge turnover in their revenues. Companies could observe that their profits were doubled. Their was huge demand for their demands. 

As when demand was increasing other skin care brands could see this popularity of Korean brands and took advantage of it. Other skin care brands created products with similar main ingredient and name them in Korean language to make customers understand that these products are similar to Korean products.

CHALLENGES FACED BY KOREAN SKIN CARE BRANDS:

There are only few people who claim that these natural ingredients are not scientifically proven to improve skin health. And just by inducing them in skin care products like facewash, serums, exfoliators or sun screens won't make any difference. But as we know companies don't risk in stop making these products just because very less percentage of the population disapproves.

Korean or customized skin care brands, which is best ?

Even though, Korean skin care brands have vast variety of products based on the skin type or problems those skin types have, they cannot focus on stages of that skin problems treat them at every stage.

• For example, people who tend to have one or two pimples would start using acne prone facewash or serum and would get rid of them within weeks. But who have a lot of pimples would use the same products but won't get results even for months.

And therefore, customization comes handy. Here the customers are advised to take a quiz and provide information about their skin type and their concerns. Customized skin care brands mainly focuses on which stage customer's skin problem lies . For example, it collects data on how often does pimple appear?, is your skin dry or oily?, how often do you wash your face?.

Customized skin care brand understands our skin in depth and how our daily habits are resulting in causing problems to our skin. Finally, it comes up with a solution and provides customized skin care products.

 The only difference between these two is how well you understand your customers and their demands. Here we can observe that customized skin care brands understand customers in a better way.