Sulphate and paraben free shampoos V/S Customized Shampoos .( Which of these do Customers Prefer?)

 Most of the time we all tend to spend our money on shampoos which have lot quantity. But what we do not notice is that ingredients which are present in them. We buy them blindly, without knowing that they might contain harsh chemicals that would damage our hair. Talking about harsh chemicals I meant sulphates and parabens(S&P). There are various articles and videos about these sulphates and parabens shampoos and their causes. Many customers have claimed that using shampoos containing these harsh chemicals made their hair dry, brittle, dull and sometimes it also caused hair thinning.

ARISING OF P&S FREE SHAMPOOS IN HAIR CARE BRAND INDUSTRIES:

Eventually, hair brands came up with the solution by producing shampoos free from sulphates and parabens(S&P). Also hair brands who were already producing shampoos containing harsh chemicals launched new range of shampoo which did not had sulphates and parabens. 

• This S&P free shampoos gained popularity against other shampoos and during 2021, sales growth increased and it made a huge profit in the hair brand industry.

CONS OF USING P&S FREE SHAMPOOS:

Maximum number of customers were choosing S&P free shampoos over normal shampoos. But many customers complained and given bad reviews by claiming that these S&P free shampoos are expensive than other shampoos and it do not work for those who have oily scalp and thick hair. And it does not produce much lather, so a customer needs to use a double amount to wash their hair.

PROS OF P&S FREE SHAMPOOS:

Although with all these risks and challenges, customers were still opting S&P free shampoos because of there tremendous benefits such as: 

• It balances pH level of the scalp
• It does not cause irritation on sensitive scalp
• It is also good for colored hair

IMPORTANCE OF CUTOMIZATION IN P&S FREE SHAMPOOS ACCORDING TO HAIR TYPES:

But in order to deal with bad reviews, companies had to come up with the idea to have a good customer relation. And they introduced customization in their shampoos. 

• So, basically customized shampoos and S&P free shampoos are same but the only difference in customized shampoos is that the ingredients are customized according to the hair type of every individual customer. Some brands also provide customized oil, hair serum and conditioner.
• To get this customized shampoo, customer needs to visit the link of hair brand and take a quiz. By doing this, hair brand will be able to understand what type of hair this customer has and what concerns they have about their hair. The quiz contains questions as follows:

1. What is your hair type?
2. Is your hair thin or normal or thick?
3. Is your hair voluminous or not?
4. Does your scalp feel oily or dry?
5. How much amount of hair you lose when you brush it?

• By answering these questions, customer provides data for the company, which is eventually used to make customized shampoos.

I would like to conclude saying both customized shampoos and S&P free shampoos are best to opt. But in my opinion customized shampoos are best because it increases good customer relation and hair brands can provide solution targeting each individual customer problems.