all about business

INTRODUCTION :  Korean's have the best skin compared to other countries. The secret lies in their traditional beauty methods which they follow from their ancestors. Korean's give more importance to their skin health, because they have been taught how to take care of their skin like exfoliating, applying serum and sunscreen since their childhood. They also use various natural ingredients like using fermented rice water to rinse face, this method is at the top of their traditional secrets , and they also use expired milk or leftover milk to cleanse their faces. And we would have also noticed how Korean's look young compared to their age.                                                                                         UTILIZING CUSTOMERS DEMAND TO THE FULLEST: E...

 Most of the time we all tend to spend our money on shampoos which have lot quantity. But what we do not notice is that ingredients which are present in them. We buy them blindly, without knowing that they might contain harsh chemicals that would damage our hair. Talking about harsh chemicals I meant sulphates and parabens(S&P). There are various articles and videos about these sulphates and parabens shampoos and their causes. Many customers have claimed that using shampoos containing these harsh chemicals made their hair dry, brittle, dull and sometimes it also caused hair thinning. ARISING OF P&S FREE SHAMPOOS IN HAIR CARE BRAND INDUSTRIES: Eventually, hair brands came up with the solution by producing shampoos free from sulphates and parabens(S&P). Also hair brands who were already producing shampoos containing harsh chemicals launched new range of shampoo which did not had sulphates and parabens.  This S&P free shampoos gained popularity against other shamp...

 We all love to do fashion. We prefer to wear best clothes and stay in fashion all the time. Fashion is changing day by day. And we always try to keep up with the trend. And sometimes whenever we see celebrities and models with good dressing, we try to copy them. There are like millions of brands coming up with new styles and designs. And some brands have overcame with these competitors and became a world wide popular brands of all time. Well every brand has their own story, let us take a look on how these brands started their journey. In this blog I'm going to discuss about journey of few popular brands like H&m, Biba and Nike. 1.H&M: It is one of the most popular brands in clothing. They also sell home products and sportswear. The founder of H&M is Mr. Erlin . At first he setup a small shop in Sweden, and named it as Hennes. After some days Erlin notices that there was demand in men's section. And hence, he merged his brand with Mauritz. These two brand names join...

Customization and personalization does sound like a same thing as they focus on fulfilling the customer needs and understand their behavior. But these are completely different from each other. Although they have their own objectives, these two are very important in this digitally growing world. One needs to opt atleast one of these in order to make their business grow. We have to collect each customer information by using either personalization or customization and provide products and services according to their needs. Because we all know customers are crucial people for business to grow. Let us understand the meaning of personalization and customization : PERSONALIZATION Personalization is defined as the company anticipating what a customer wants with relevant data and customer experience. Let us understand this with an example, imagine going to your favorite ice cream shop. If you go there often, you may find yourself recognized as a regular customer. And they provide ice cream whic...