ORIGIN OF POPULAR BRANDS

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 We all love to do fashion. We prefer to wear best clothes and stay in fashion all the time. Fashion is changing day by day. And we always try to keep up with the trend. And sometimes whenever we see celebrities and models with good dressing, we try to copy them. There are like millions of brands coming up with new styles and designs. And some brands have overcame with these competitors and became a world wide popular brands of all time. Well every brand has their own story, let us take a look on how these brands started their journey.

In this blog I'm going to discuss about journey of few popular brands like H&m, Biba and Nike.

1.H&M:

  • It is one of the most popular brands in clothing. They also sell home products and sportswear.
  • The founder of H&M is Mr. Erlin .
  • At first he setup a small shop in Sweden, and named it as Hennes. After some days Erlin notices that there was demand in men's section. And hence, he merged his brand with Mauritz. These two brand names joined and it was called Hennes & Mauritz, which was gradually shortened and named as H&M.
  • During 1996, H&M had only had 42 stores. 
  • At present, it has been estimated that H&M has nearly over 5000 stores across the world.
2.BIBA:
  • This fashion brand mainly focuses on the ethnic wear and accessories for women.
  • The founder of Biba is Meena Bindra. It's interesting how Meena Bindra started her journey. She said in most her interviews that she took a loan of rupees 8000 as a investment to start her own brand.
  •  At first she setup a few stores and gradually she expanded and now she owns 455 stores with a revenue of rupees 600 crores.
3.NIKE:
  • Nike is one of the most popular sports wear brand.
  • Bill Bowerman is the founder and Philip Hampson Knight is the co-founder of Nike.
  • Philip always dreamt of being an entrepreneur. During his college days, he used to be a runner. He thought adidas and puma would be replaced by Japanese shoe brands because during that time they had already replaced American cameras with theirs. So he decided to bring Japanese shoes to America. He had no knowledge on how to connect with Japanese shoe distributer back then. But finally , he managed to import Japanese goods to USA.
  • Back then he was known to be a shoe distributor. He was selling shoes of Onitsuka Tiger at the back of his car. As when his sales grew, there was a shortage in shoes, the Onitsuka couldn't provide Phil the amount of shoes he demanded for, to fulfill customer needs. 
  • Later he started his own brand called Nike in 1971 and he joined with Bill who was his coach.
  • They two joined together and started designing their own shoes and manufacturing them from scratch. He sold them and made a huge revenue.
  • Philip is now known to be the 27th richest man. 

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